Healthcare

MARKETING

Strategy, Brand Development & Patient-Centered Content

Healthcare is changing — fast. From digital platforms to patient expectations, the way we communicate about health matters more than ever.

At Studio Pied-à-Terre, I help independent physicians, wellness founders, and specialty clinics build brands that are not only strategic, but deeply human. With over 20 years in global agencies and U.S. healthcare marketing, I’ve led everything from large-scale campaigns to intimate rebrands — always with clarity, empathy, and real-world impact in mind.

My work sits at the intersection of creativity, strategy, and evolving tools — including AI-assisted content, automated systems, and digital storytelling that meets patients where they are. Whether you're launching a new practice, educating a niche audience, or rethinking how your brand shows up online, I bring structure, insight, and care to the process.

This studio is where thoughtful health communication begins.


Let’s build something meaningful — and make it matter.

Our Services

  • Strategic guidance for healthcare and wellness brands at every stage — whether you're launching a new practice, navigating growth, or repositioning for today’s market. We bring 20+ years of insight to help you clarify your message, sharpen your presence, and align your marketing with your mission.

  • From patient personas to messaging frameworks, we help you define what your brand stands for — and how to express it. Our approach combines research, intuition, and industry know-how to build strategies that resonate with real people, not just target markets.

  • Through meticulous positioning, communication pillars, and visual storytelling, we construct an enduring brand architecture that captures minds and retains hearts, ensuring your brand's legacy stands the test of time.

  • From creating mesmerizing brand identities to developing sleek, user-centric websites and apps, we breathe life into your digital presence. Our educational platforms' design and engaging packaging elevates your brand experience to new heights.

  • We make sure your voice is discoverable. From keyword research and technical audits to content refinement and metadata strategy, we help you rise above the noise — ethically and effectively.

  • Partnering with certified Google Ads specialists, we manage performance campaigns that meet real healthcare marketing standards — strategic, compliant, and conversion-minded. Every ad is backed by insight, not guesswork.

  • With a pulse on every platform, from Instagram to YouTube, our social media marketing approach ensures your content shines and engages, fostering a community of loyal advocates for your brand.

  • Help patients understand complex health topics with clarity and compassion. We craft educational content that empowers, informs, and builds trust — from website FAQs and blog posts to handouts, infographics, and in-office materials. Grounded in health literacy principles, designed for real people.

Why Choose Us?

Strategic Meets Human.
Creativity is in our DNA — but it’s never style over substance. We combine imagination with deep healthcare knowledge and a modern sensibility to craft brands that feel both current and deeply human.

Creativity With Purpose : We don’t just design — we decode. Our creative work is rooted in clarity, connection, and care. Whether you’re launching a product or educating patients, we help you communicate with heart and precision.

Adaptive By Design: The world moves fast — so do we. From shifting algorithms to real-world patient feedback, we pivot with intention, shaping your brand to stay relevant and resilient.

Connected Everywhere: Your audience isn’t on one channel — so neither are we. We design seamless, omnichannel strategies that show up where they are, when they need you most — online, in-office, and everywhere in between.

Audience First, Always: We build for humans, not just personas. Our work resonates because we lead with empathy — translating complex ideas into content that informs, empowers, and inspires real people.

Rooted In Care: We care deeply. About your story. Your growth. Your mission. We show up with the energy, insight, and follow-through of a true creative partner — because your impact is personal to us.